This brand identity project was created for the launch of the Smithsonian podcast series called Collected and its pilot season titled "Collected: Rerooting Black Feminism". This brand identity packet features customized items geared towards the client's needs, includes a brief description of the conceptual design identity behind the brand, its structural lock-up, brand strategy, and origins. As the designer, from concept to completion Amira consulted with curators on the intent of the brand, and outlined the project schedule to successfully design and create the mark/logo for the "Collected" podcast. The Collected brand is used in cross digital spaces; online and mobile. Featured on Smithsonian landing pages, social media, and podcast players such as Apple, Spotify, Amazon, NPR One, Pandora, iHeart, and others. Also used in print, wherever needed, to represent the project to the public. The Collected podcast is a project of the African American History Curatorial Collective, an entity within The National Museum of American History.
